🎉 Up to 70% Off Selected ItemsShop Sale
Iconic Streetwear Since 2001

Iconic Streetwear Since 2001

Premium New Zealand born fashion crafted for the streets of Mount Maunganui and beyond.

Explore the LOWER® Collection

All Products Excl. Giftcards/Sale
All Products Excl. Giftcards/Sale
New Arrivals
New Arrivals
Tops
Tops
Flash Sale
Flash Sale
Print Capsule - Photo
Print Capsule - Photo
Post Game Top
Post Game Top

Trending Now

-70%NEW
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Crew Socks - English

$16.00

$4.80

-70%NEW
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Baggy Denim Short - Leather Patch

$93.00

$27.90

-70%NEW
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Remmy Jean - Teef

$105.00

$31.50

-70%NEW
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Cuff Beanie - Doom

$37.00

$11.10

-70%NEW
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Zip Off Baggy Jeans - Patch

$124.00

$37.20

-70%NEW
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Belt Pouch

$22.00

$6.60

-70%NEW
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Crew Socks - English

$16.00

$4.80

-70%NEW
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Beefy Tee 2.0

$50.00

$15.00

Our Story

At LOWER®, we bridge the gap between street-ready aesthetics and premium durability. Our collection, featuring the iconic Beefy Tee and New York-inspired silhouettes, is meticulously crafted for those who demand both comfort and a sharp, modern edge. We believe in elevated essentials that stand the test of time, empowering you to move through the city with effortless confidence and style.

Redefine Your Wardrobe With LOWER® Essentials

Experience premium craftsmanship and contemporary style designed for those who lead the trend.

Shop New Arrivals